Sunday, December 21, 2025

Artificial Intelligence

Beyond A/B Testing: Why Real-World AI Testing Is Redefining Marketing Intelligence

Where Traditional A/B Testing Falls Short1. Limited Real-World Context2. Slow Learning in Fast-Moving Markets3. Inadequate for AI-Driven CampaignsThe Rise of Real-World AI Testing1. Validates...

Xoriant Recognized as Microsoft Fabric Featured Partner for Advanced AI Analytics

Xoriant has been officially recognized as a Microsoft Fabric Featured Partner, marking a significant milestone in its journey to deliver cutting-edge AI-powered analytics solutions...

Veeam Strengthens AI Data Security with $1.7 B Acquisition of Securiti AI: What It Means for Data Resilience & AI-Driven Security

Deal overviewWhy it matters: a shift in the data & AI era1. From backup → end-to-end data command2. Bridging the gap between data resilience...

Beyond the Hype: How AI is Reshaping Agency Strategies Post-Cannes 2025

AI at Cannes 2025: More Than Just a BuzzwordThe Reality Check: Challenges Agencies FaceData-Driven Solutions: Where Creativity Meets PrecisionAI as a Strategic Partner for...

Beyond Tactics: How AI is Transforming B2B Marketing Strategy

The landscape of B2B marketing is undergoing a major shift. A recent industry report reveals that enterprise marketers are no longer relying solely on...

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